What the SRES is
A National Association of REALTORS® designation covering how to guide clients over 50 through decisions that are rarely only about real estate.
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SRES Designation Course
Serve clients over 50 with confidence. Earn the SRES designation.
Baby boomers were 53% of all home sellers in 2025. The SRES teaches you to serve them properly, from downsizing decisions to the financial questions that come with them.
53%
of home sellers in 2025 were baby boomers
Why this market matters
Boomers were 42% of buyers and 53% of sellers in 2025. The median repeat buyer is now 62 years old. This is not a niche, it is the market.
What it changes
You stop treating a downsize like a normal sale. You learn to slow the conversation down, bring the family in when it helps, and hold a timeline that is not really about the house.
This sale is rarely only about the house.
Older boomers stay in a home 16 years before they sell. By the time they call you, the decision has been years in the making and everyone in the family has an opinion.
FROM COURSE TO DESIGNATION
What the two days do, and what comes next.
Enroll
Register for an upcoming session and you receive the class details and materials before day one.
Attend both class days
Two consecutive days starting at 9:30 AM Central, taught live with time for questions throughout.
Complete the coursework
Finish the course requirements and you have satisfied the education component of the SRES designation.
Apply through NAR
Submit your application and maintain membership. Once awarded, the designation is yours to use and to display. You will receive access to a nationwide NAR group that refers business out to SRES members.
SRES FAQ
Common questions before you enroll.
These answers cover the practical points. NAR fees and membership requirements can change, so confirm both before you apply.
Do I need to be a REALTOR® to take this?
You can take the course as any licensed agent. The designation itself requires NAR membership in good standing, so join first or apply once you have.
Do I have to attend both days?
Yes. The coursework requirement covers both days, and the second builds directly on the first. If a date does not work, take a later session.
Can agents outside Louisiana take this course?
Yes. The SRES is a national designation and the content is not Louisiana-specific, so agents licensed in any state can attend and apply afterward.
Is it really worth the fees?
More than half of the sellers in America last year were baby boomers, and the median repeat buyer is now 62 years old. Those figures come from the National Association of REALTORS® 2025 reports. If you are already working in established neighborhoods, you are already serving this client. The question is whether you are doing it well enough to be recommended to their friends.
Should I take the SRES or the SRS?
They solve different problems. The SRS sharpens how you win and run a listing. The SRES teaches you to handle the client whose sale is tangled up with retirement, health and family. Agents who work established neighborhoods usually end up wanting both.
Is the $295 all I pay?
The $295 covers the two-day course. NAR charges its own application fee and annual dues for the designation, paid directly to them. We do not collect or mark up those fees.
Does this course carry Louisiana CE credit?
Not at this time. This course is offered for the SRES designation coursework rather than for Louisiana continuing education credit. If you need CE hours this year, the ABR, PSA and MRP courses all carry them.
READY TO ENROLL
Add the SRES and serve the clients who hold the most listings.
Two days, $295, and you can sit down with a seller who has lived in the same house for decades and know exactly how to help. Taught by a broker who does it himself.